PODPAH
Clippers Championship
How Podpah scaled the podcast's organic reach with Viral Day's clippers community — hit the goal in 25 days, renewed the partnership and surpassed 1.2 billion views across three editions.
1.23B+
Organic views
38,627
Clips published
3
Editions
659
Participants in 3.0
GOAL × RESULT
Goal of 100M. Cumulative result: 1.2B+.
The 1st edition delivered 345M views and the 2nd reached 675M. With the Podpah Championship 3.0 still in progress, the partnership has already surpassed 1.23 billion organic views.
Original goal
100M
organic views
Set by Podpah in the championship brief.
1st Edition
345M
organic views · 10.126 clips published
3.5x above goal
2nd Edition
675M
organic views · 14.785 clips published
6.7x above goal
Championship 3.0
213M+
organic views · 13,716 clips published
659 participants in 3.0 · as of Sep 9, 2026
First-party data from the Viral Day platform. Championship 3.0 is active and its results continue to grow. View current source
The case
Objective, strategy and results of the partnership
Objective
Increase Podpah's organic views on social media, expanding episode reach to new audiences through TikTok, Reels and Shorts.
Strategy
Activate Viral Day's clippers community to produce viral clips from Podpah's official archive, paying for performance via CPM per view.
Results
1st edition: 345M views and 10,126 clips. 2nd edition: 675M views and 14,785 clips. Championship 3.0, still in progress: 213M+ views, 13,716 clips and 659 participants as of September 9, 2026. Partnership total: 1.23B+ views and 38,627 clips.
TOP 25 CLIPS
The 25 biggest clips of the championship
The most viral clips produced by Viral Day's clippers for Podpah. Click to view the original.
TIME COMPOUNDS
Organic content grows over time
Unlike paid media (which stops generating views the second you turn off the budget), organic clips keep going viral. Here's how the Podpah case actually evolved:
Day 1 — 11/17/2025
0
views · campaign starts
Brief aligned, Podpah's archive opened to Viral Day's clippers community. First clips going live.
Day 25 — 12/12/2025
100M
views · original goal hit
Original contract goal hit in 25 days. The first clips start going viral on TikTok and Instagram.
Day 104 — 03/01/2026
345M
views · end of 1st edition
First edition closes with 10,126 clips published. 3.5x above goal — Podpah is already talking about renewing.
Day 165 — 05/01/2026
520M
cumulative views
Second edition running full speed. Old clips from edition 1 keep gaining views — the algorithm's long-tail effect.
Day 218 — 06/23/2026
675M+
views · and still climbing
Projected end of 2nd edition with 14,785 clips. But content doesn't die here — it'll keep generating views for months after the championship ends.
Day 296 — 09/09/2026
1.23B+
views across three editions
Podpah Championship 3.0 has already added 213M+ views and 13,716 clips from 659 participants. Partial result: the edition remains active through September 30, 2026.
THE LESSON
Every clip published is an asset that returns views for an indefinite time. Paid media is an expense — organic clips are an investment that compounds.
Want to run a campaign like this?
Brands, podcasts and creators scale organic reach with Viral Day. Fill out the brief or talk directly to Paulo.
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